When a prospective tenant enters a room, they decide in four seconds. Four. Seconds. That is how long you have to convince them your cushion is the finest thing they have ever slept upon. At Sunbeam, we have a trick: the Fluff Fluff.
Fluff the cushion. Then fluff it again, the opposite way. Then place a single stray hair, as if a previous cat had just left, to imply prestige. Never wash the cushion before a viewing. A trace of the previous owner suggests a vibrant community and an absence of rodent problems. Finally, leave a small plate of something faintly fishy nearby. It sells itself.
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